Friday, April 18, 2008


chien-ming wang is really fucking huge in taiwan

"Baseball has been in the Taiwanese people's blood since it was brought here by the Japanese some 100 years ago," says Ben Shao, press director of the Taipei Economic and Cultural Office, "and Wang is the baseball star we've been waiting to pour our hearts into."


Now Taiwan's major newspapers charge a higher advertising rate for issues published on a day that Wang pitches, as well as the day after each start. The country's largest circulation daily, Apple Daily, estimates that it sells as many as 300,000 extra papers on days that carry reports of another Wang victory. Endorsements that have come Wang's way include McDonald's, Ford, E Sun Bank (one of the largest in Taiwan) and computer-maker Acer, which claims that Wang's name alone has increased its product sales by 10% and lowered the average age of its consumer by almost four years...

Last year a study in a Taiwanese business journal, Money Weekly, found a correlation between Wang's pitching performances and the fluctuations of the Taiwan Stock Exchange. The report attributed a 25% index rise last summer to Wang's strong June and July. "We absolutely believe it to be true," Shao says of the relationship between Wang's performance and last summer's bull market. "Psychologically, how [Wang] does has a huge effect on the Taiwanese people. If he does well, people are in a good mood, and they go out and spend money. If he doesn't, you walk around and you can see people depressed. It's a very personal matter to the Taiwanese people." (For the record, the country's stock index was up roughly 6%, through Monday, since Wang's first start this season, on April 1.)

No comments: